It was a natural extension of the copywriting work I was already doing, producing native content, brochure copy and promotional scripts for a variety of publications including WA’s leading business paper, Business News. I enjoyed the challenge of working closely with clients to help them distil their broad notions about their content needs into defined, informative pieces of writing that audiences wanted to read. I produce website content that lifts companies’ online presence from ordinary to compelling, with words that are well researched, succinctly written and most importantly, that are interesting to read.